How is the world of today different from the world of 1988? What were the driving forces that caused the world to change?

(list of group participants)

Group 1

  1. Change in dynamics in Washington - Democrat as President

  2. Decline in family values

  3. Higher education as the "whipping post" for world problems.

  4. More personal debt

  5. Global economy: rise and fall; business more involved in public education; outsourcing, downsizing, privatizing

  6. Dynamics of journalism changed: "in the moment news"

  7. Larger student loan debt/default

  8. More emphasis on saving/riskier investments

  9. More Federal intervention in Higher Education (e.g., Financial Aid...always changing)

  10. Accessibility of credit cards, increased usage

  11. Lack of objectivity in the news

  12. Move to stand alone personal computers...at home

  13. Internet/www

  14. On-line/distance learning opportunities

  15. International partnerships in higher education

  16. Relationships (partnerships) with education/business/industry

  17. Unemployment is down (affecting cc enrollments)

  18. Infant mortality rates have decreased

Group 2

  1. Immediate personal service became an expectation

  2. Students see themselves as consumers

  3. Students more aware of educational alternatives

  4. Faster pace of change

  5. Do more with less continues, funding does not always keep pace with enrollment increases

  6. Globalization

  7. Redistribution of world power

  8. Global interdependency economically

  9. Computerization becomes much more personalized

  10. Transfer of power to baby boomers

  11. More women in leadership roles

Group 3

  1. Increasing gap between educated and those who cannot access education

  2. Increase in wealth

  3. Increase in use of technology

  4. Loyalty gap

  5. Consumer demands

  6. Global politics

  7. Shift to technology and services based economy

Group 4

  1. Greater accountability

  2. Consumer driven

  3. Changing career expectations: multiple careers, perceived eroding of work ethic, no company loyalty

  4. Lack of security

  5. Virulent media attacks on under belly of leaders: destructive to the leaders, negative impact on people wanting to enter public arena

  6. Breakdown in civility

  7. Ethics not a priority and backlash

  8. Political power of minorities and special interest groups

  9. Funding of technology

  10. Affluent versus non-affluent, shrinking of the middle class

  11. Aging of society

  12. Blurred lines of grade and place or turf

  13. Leadership styles changing, impact of minorities

  14. Instant communication and gratification

Group 5

Differences from 1988:

  1. Growth of information systems technology

  2. Increasing "gap" between those that are educated or trained and those that are not (retention), as gap increases it undermines our strength as a nation and our ability to impact the economy globally

  3. Increase in personal wealth and willingness to invest (more future-oriented concern)

  4. Expectation for immediate response/satisfaction, increase in impatience

  5. Loyalty erodes between employer and employees (two-way street)

Driving forces:

  1. Technology

  2. Consumer demand

  3. Maturation of "Baby Boomers"

  4. Continuation of shift to "Global Economy"

  5. Changing global politics

  6. U.S. shift to technology and service based economy

Group 6

Differences from 1988:

  1. Low interest rates

  2. Low unemployment

  3. High media impact

  4. High technology: how do we keep up with the technology?

  5. Internet: pervasive impact

  6. E-mail/voicemail vs. snail mail

  7. Integration of technology

  8. Life expectancy

  9. Life-long learning

  10. Diverse society

  11. Contract employment, outsourcing

  12. Credit society not cash society

  13. Diversified learning options

  14. Multi-delivery systems

  15. Satellites

  16. Welfare reform

  17. Data-driven services & outcomes/expectations

  18. Service and information industries: problems with low level workers

  19. Frenzy, much busier, example: road rage

  20. Concept of family changed

  21. Early retirement option buyout

  22. Same sex employment benefits, tolerance for partners

Driving forces:

  1. Technology

  2. Demographics

  3. Economy

  4. Globalization

  5. Communications

  6. Instant gratification thrust by customers

  7. High customer expectations

  8. Consumerism redefined

  9. Entitlement mentality

  10. One stop shopping

  11. Crime impacts increase

  12. Teen pregnancy

  13. Race relations awareness

  14. Media influence continues to rise

  15. Higher education is no longer a privilege but an expectation

  16. Multiple options, society expects quality choices

  17. ADA implications, Title Nine, more developmental clientele

  18. Shrinking middle class, gap expanding between have-nots and haves

  19. Litigious society

Group 7

Differences from 1988:

  1. Instant response required today

  2. How students register has changed, Web and phone registration

  3. Accessibility to services is enhanced

  4. Web pages

  5. ATM

  6. High employment rates, very low unemployment

  7. Mandatory overtime

  8. Western UP has very high unemployment, moving to southern Wisconsin

  9. Recycling emphasized

  10. High technology equipment must be purchased

  11. Computers are a way of life

  12. Email

  13. Research on Internet

  14. Tightening of the welfare system: Work First, part-time employment without benefits

  15. Credit cards – limited use of cash

  16. Global presence

  17. More demands on student time

Driving forces:

  1. International competition/cooperation

  2. Cable television

  3. Computer costs being driven down

  4. Customer focus

  5. Customer demands for services, educated consumers

  6. Service industry jobs

  7. Global interdependency

  8. Deterioration of respect for leadership

  9. Media is universal

  10. 900 numbers

  11. Instant news about anything

How did these forces affect Michigan community colleges? How did these forces affect student services in Michigan community colleges?

Group 1

  1. Low unemployment rates negatively affected community college enrollment

  2. Competition internally/externally, traditional/non-traditional threats (e.g., Phoenix, Sylvan)

  3. Technology affecting how we do things: must change to meet new needs and budget priorities, doing more with less or with soft dollars, created more work (?), Internet, intranet, WWW, online distance learning opportunities.

  4. Physical plant decline/infrastructure aging

  5. Increased diversity in student body

  6. Funding benefits to instructors, not to student services

  7. "Lean & Mean" instead of "Lean & Friendly"

  8. Greater sensitivity in course and service offerings, flexibility

  9. Must "do more with less" staff

  10. Monitoring time on the job: issues of hours worked, release time, etc.

  11. Electronic communications, immediacy of response

  12. Parking! (Everyone has a car)

  13. Liability issues (the college attorney has become our best friend)

  14. Savvy students

  15. Student services via the Internet (e.g., enrollment, orientation, financial aid, video-advising: Mott, Henry Ford)

  16. Auto industry supplementing financial support for dependents to attend college

  17. Governor’s Scholarship (good ideas, too many restrictions, developed for the wrong reasons)

Group 2

Community colleges:

  1. Corporate training/quick training

  2. Open entry/open exit

  3. Enrollment declined

  4. Average age dropped

  5. More single parents who face time management challenges

  6. Older students are more part-time, more focus on quick job skills rather than degree

  7. More emphasis on life-long learning

  8. New programs: starting small business, internationalizing the curriculum, PC repair, etc.

Student services in community colleges:

  1. Cross training in student services

  2. Services delivered to multiple campuses

  3. Computer skills for staff (e.g., Outlook)

  4. Rise of email, web pages

  5. New ways of recruiting students

  6. Role change from authority to consultant, computerized orientation

  7. Change coming in degree requirement, residency

  8. Automatic degree audits

  9. Looking for new ways to put high touch into services

Group 3

  1. Curriculum requires technology

  2. Increasing competition between educational providers

  3. Dramatic increase in needs for ESL

Group 4

Community colleges:

  1. Hot and Now entitlement issues

  2. Life is to be easy, happy, don't have to work; whole generation has only known affluence

  3. Shopping for the best deal in colleges

  4. Nothing should be inconvenient, look for the fastest services

  5. Dealing with the cost of technology

  6. Workshops on the job, seeking how to retain a job

  7. Technology is continually raising the bar

  8. Bigger and bigger gap between those comfortable with computer technology and the computer illiterate

  9. Training to keep current with technology, not enough human resource development

  10. Erosion of social skills: impact in the classroom, cooperative learning

Student services in community colleges:

  1. Determining how to best serve students increased workloads, high touch vs. high tech

  2. What do we give up as work loads increase?

  3. Accountability: time it takes to prove

  4. Competition for students

  5. No time to reflect, we can't teach what we don't have

  6. Trying to be all things to all people

  7. Emphasis on bottom line

  8. Retention problems

  9. Students without clear goals and our inability to assist in a changing environment

  10. Shift from credentials to skills and job orientation

Group 5

  1. Investments (capital outlay) in computers and training

  2. Curriculum use of technology

  3. Customer service initiatives due to an increase in demand

  4. Increase in employee job demands and/or responsibilities leading to a push for an increase in efficiency

  5. Increases in competition for students

  6. Community colleges implementing more programs to update employee skills but not necessarily to receive an advanced degree (customized or short term training)

  7. ESL on the increase

Group 6

Community colleges:

  1. Increased competition

  2. Blurred boundaries

  3. Increased use of technology

  4. Partnering

  5. Cross-training

  6. One-stop shopping

  7. Holistic approach: developmental education & wellness

  8. Outcome based assessments, reporting internally versus externally

  9. Retention, recruitment

  10. Guarantee results

  11. Learning styles, delivery of instruction of material

  12. More partnering

  13. Student satisfaction, success

  14. Learning communities

  15. More budget conscious

  16. Increased cooperation between student services and academics

Student services in community colleges:

  1. Restructuring college-wide and student services

  2. Expected to use technology, enrollment management

  3. Pervasive technology

  4. Touch-tone registration

  5. Expected hours/days of service, voicemail/messages 24 hours

  6. Recruitment techniques modified

  7. Marketing importance increases, search for target audience

  8. Cross-training in student services

  9. Role of student services when there is on-line instruction

  10. Leveraging financial aid for recruitment

  11. Developmental education implications

  12. Increased tutoring services

  13. Increased handicapped services

  14. Less personal counseling: concentrate on career and advising

  15. Part-time personnel increased, more training needed

  16. More professional development

Group 7

Community colleges:

  1. Forced to change due to customer demands for enhanced services

  2. Scrambling for numbers

  3. Days, times, location scheduling of classes has changed

  4. Competition for students has enhanced

  5. Business offers training

  6. Emphasis on training – not degrees

  7. Privatizing education and services

  8. Virtual automotive college

  9. Virtual university

Student services in community colleges:

  1. Champions for our students: communicate what students want and need for quality services

  2. Shopping for services and training is easy

  3. Quality assurance

  4. Customer focus, services

  5. One-stop shopping, focus for students

  6. Assessment, orientation, etc. require personal intervention for new students

  7. Accountability outcomes are here

  8. Computer literacy for staff, research, and students

  9. Privacy issues exist

  10. We need a buy-out for some staff

  11. Student services and all parts of the college are responsible for retention

  12. Students have internet/email technology fee to permit access

  13. Hope/tax credit & scholarship

  14. Technician within student services to resolve IT problems

  15. Expanded job duties – staff forced to wear more hats

  16. Competency based education

  17. Outcomes assessment important

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