James L. Morrison
[Note: This is a re-formatted manuscript that was originally published in
On the Horizon, 1992, 1(5), 3-4. It is posted here with permission
from Jossey Bass
This is our final issue in Volume One. Subscription responses have been
great. We already have several hundred domestic and international subscribers.
From all accounts, On the Horizon is being well received.
For Volume Two, we are pleased to announce that the STEEP sections will be
headed by well-recognized experts in their respective areas. Jan Gruell, who
will head the SOCIAL section, is a political scientist at the University of
Akron's Institute for Future Studies and Research; she is also program director
of the Ohio Policy Issues Network and editor of Ohio Foresight. Wally
Albers, recently retired head of Operating Sciences (scanning, market research,
decision and risk analysis) for General Motors Research Laboratories and now
principal of a consulting firm specializing in management science and decision
making, forecasting, and scanning, will be responsible for the TECHNOLOGICAL
area. Stell Kefalas, professor of management at the University of Georgia and a
specialist in international business and information systems, will be
responsible for the ECONOMIC area. David Orr, department of environmental
studies at Oberlin, and the author of several books on the environment, is
responsible for the ENVIRONMENTAL area. The POLITICAL sector will be written by
Graham Molitor, president of Public Forecasting, Inc., and vice-president of the
World Future Society. Graham served as director of research for both of
Vice-President Nelson Rockefeller's campaigns for the Republican nomination and
is author of over 200 articles and monographs on political forecasting. I will
introduce the other members of the 1993-94 editorial board in my column in the
October issue of Volume Two.
Nancy Blom, a research associate in the North Dakota University System,
writes, "It is truly the only newsletter out of the scores of them that cross my
desk that I read cover to cover. Why? Because the format is refreshing and
USEFUL. You not only state what is going on in higher education, but you give us
the impact and implications. You make me recognize 'the bigger picture.' Keep up
the great work!" Many thanks for those kind words, Nancy.
In another letter to the editor, Theodore Micceri, University of South
Florida, commented on an article in our preview issue concerning the Boren bill.
We had said that the bill, which supports undergraduate study abroad and
graduate training of language and area studies specialists, will be a step
toward equipping students with the cultural and linguistic expertise to compete
effectively in the new international environment. Ted agrees that multicultural
expertise provides benefits, but contends that linguistic expertise is not
required of English speakers because English is "the closest thing to an
'international language' throughout the world...particularly...among nations
that are involved heavily in international trade." Ted says that a variety of
agencies in foreign countries offer English language training programs due to
the need to communicate with first world businesses. Finally, he argues that the
process of sensitizing young Americans to the world's cultural diversity can be
fulfilled by those Americans who take positions throughout the world teaching
English. Since these young men and women are employed by foreign governments,
private businesses, and schools, they can "attain cultural and frequently
linguistic expertise at the expense of the foreign government or business rather
than the American taxpayer." Ted concludes, "This shows the value of dispersed,
privatized, and cost-free solutions to problems rather than the types of
central, public, and costly solutions that have so reduced our competitive edge
over the past 60 years."
We thank Ted and Nancy for writing in, and we would like to invite all our
readers to do likewise--perhaps in response to Ted's letter (abbreviated
above)--or to any of the articles printed in On the Horizon.
On another note: Jonathan Fife, Editor, ASHE/ERIC Higher Education Report
Series, wants to ascertain the feasibility of commissioning biannual reports
focusing on an environmental scan of higher education. These reports would
include all of the information items in our data base (with their implications
for colleges and universities) collected in our continuous scanning process.
Please complete the form inserted in this copy indicating your sentiment about
the desirability of the scan becoming a part of the ASHE/ERIC series and send it
The October issue of On the Horizon is in process already. So renew
your subscriptions now. And please consider this: a site license entitles you to
both a personal copy and an easily reproducible-for-distribution copy that
identifies your organization and site license number.